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Our Approach

The ethos of our business


Train>Guide>Win is not just another throwaway tag line, or a theme for our advertising and documentation - it underpins everything we are about as a team at Nine Group.

What is Train>Guide>Win all about?

The Train>Guide>Win mantra is particularly apt and relevant following the remarkable sporting success we enjoyed during the London Olympics in 2012, at Wimbledon in 2013 and more recently, the Glasgow Commonwealth Games and whenever Rory McIlroy plays golf.

Train>Guide>Win is a creative expression for everything we are about at Nine Group. We strive for excellence in all areas, but recognise the need to put the hard effort in and take on board the wisdom and experience of others along the way.

Our Team

At Nine Group we train all our staff using the ethos of Train>Guide>Win. Our aspiration is for everyone at Nine to walk in our customer’s shoes, so that we can better understand what is important to them, not what we believe is right or easier to do.

Our Purple Partner Programme allows us to offer resellers tools, skills and knowledge training, so we can share our learning and help them win the race against the competition.


Our customers tell us that they enjoy working with the enthusiastic and knowledgeable people at Nine Group. Everything we learn in our business, we share with our resellers, so they can succeed too.